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Laggards

Thursday, May 27, 2010

Early gadget adopters represent an estimated 13.5% of the total market

Laggards or leapfroggers are users who skip gadget updates (Walkman -> iPod, not Walkman->Discman->Minidisc->iPod)

If 10% of laggards leapfrog, their purchase can drive profits from a new gadget 89% higher than without leapfrogging.


Wired Magazine, June 2010

 

Posted by Carlos Olin Montalvo at 11:24 AM  

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