"The only thing that stands between a man and what he wants from life is often merely the will to try it and the faith to believe that it is possible."

The Latest


Thursday, May 27, 2010

Early gadget adopters represent an estimated 13.5% of the total market

Laggards or leapfroggers are users who skip gadget updates (Walkman -> iPod, not Walkman->Discman->Minidisc->iPod)

If 10% of laggards leapfrog, their purchase can drive profits from a new gadget 89% higher than without leapfrogging.

Wired Magazine, June 2010


Posted by Carlos Olin at 11:24 AM  


Post a Comment

Blog Archive