"The only thing that stands between a man and what he wants from life is often merely the will to try it and the faith to believe that it is possible."
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Laggards
Thursday, May 27, 2010
Early gadget adopters represent an estimated 13.5% of the total market
Laggards or leapfroggers are users who skip gadget updates (Walkman -> iPod, not Walkman->Discman->Minidisc->iPod)
If 10% of laggards leapfrog, their purchase can drive profits from a new gadget 89% higher than without leapfrogging.
Wired Magazine, June 2010
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