Carlos Olin Montalvo III

85% continue to prefer that content remain free

52% of respondents favor micropayments

43% say an easy payment method would make them more likely to pay for online content

47% of respondents are willing to accept more advertising to subsidize free content

64% believe that if they must pay for content, there should be no ads

79% would no longer use a Web site that charges them

78% of respondents said they should get free online access if they already subscribe to a newspaper, magazine, radio or TV service

71% say online content must be considerably better, but only 34% believe the quality of content would suffer if companies couldn't charge for it

62% said if they pay for content, they should be free to copy and share it with whomever they want

Via Hollywood Reporter