"The only thing that stands between a man and what he wants from life is often merely the will to try it and the faith to believe that it is possible."

The Latest

Nielsen Online User Trends

Tuesday, February 16, 2010

85% continue to prefer that content remain free

52% of respondents favor micropayments

43% say an easy payment method would make them more likely to pay for online content

47% of respondents are willing to accept more advertising to subsidize free content

64% believe that if they must pay for content, there should be no ads

79% would no longer use a Web site that charges them

78% of respondents said they should get free online access if they already subscribe to a newspaper, magazine, radio or TV service

71% say online content must be considerably better, but only 34% believe the quality of content would suffer if companies couldn't charge for it

62% said if they pay for content, they should be free to copy and share it with whomever they want

Via Hollywood Reporter


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