
Nielsen Online User Trends
Tuesday, February 16, 2010
85% continue to prefer that content remain free
52% of respondents favor micropayments
43% say an easy payment method would make them more likely to pay for online content
47% of respondents are willing to accept more advertising to subsidize free content
64% believe that if they must pay for content, there should be no ads
79% would no longer use a Web site that charges them
78% of respondents said they should get free online access if they already subscribe to a newspaper, magazine, radio or TV service
71% say online content must be considerably better, but only 34% believe the quality of content would suffer if companies couldn't charge for it
62% said if they pay for content, they should be free to copy and share it with whomever they want
Via Hollywood Reporter
Labels: hollywood reporter, media, micropayments, nielsen, online, subsidize, trends, user